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Search Engine Marketing (SEM) for Africa

Search engines are the source of the vast majority of sales traffic. There are millions of searches being performed at any given moment, and not being visible via search engines does little to help your site.

It is of vital importance that African companies use SEM to help you secure their eMarketing strategy and to lever their brands presence. We need CEO’s of companies large and small to embrace the technologies of the 21st century to move us forward and keep up with the West.

Search Engine Marketing involves using a combination of paid and organic, or natural, search tactics and serves to bring in traffic to your site. Using a variety of tactics, you can create a strategy unique to your company campaign.
Comprised of Pay Per Click advertising (PPC) and Search Engine Optimisation (SEO), SEM is one of the most effective ways of generating traffic.

Search Engine Optimisation Using simple principles to create a logical information structure, SEO is all about layering your content in such a way that it makes sense for automated search engine spiders and is easy to digest by human users.

Using PPC and SEO together, can have a big impact on your SERPs. PPC often breeds immediate success, but SEO is an ongoing process which requires a keen eye and hands on tactics.

The future of the world is Africa

The African Business Weblog is dedicated to contributing to the learning environment, diversity and global opportunities in African business, investing, media, internet marketing, workshops, conferences, stock markets, venture capital, tourism, blogs, web 2.0, africa SEO and other innovative business strategies for Africa.

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