The Cutting Edge: Weblogs & New Opportunities

Seeing beyond the crisis to new opportunities for prosperity

By Renita Burns Black Enterprise Magazine- May 05, 2009

Wake up people! Opportunity is at hand; can you see it?

I firmly believe there lies potential for growth and prosperity amid these economically troubling times. After attending several entrepreneurs and investing conferences over the past six months, I noticed a number of recurring themes. Here’s a look at some of the business concepts that may change the game for many small business owners.

The old rules of paying your dues and climbing the corporate ladder have been shaken with the advent of Web 2.0. Young people have created lucrative companies and branding opportunities utilizing new media technology.

While at an business conference in February, experts advised business owners to engage their customers via weblogs, social networking and a host of other Web 2.0 platforms.

The overwheming response was resistance. “Can I hire someone to blog for me?,” one entrepreneur queried. “Do I really need a Facebook account? I just don’t have the time,” said another CEO.

What I gathered from many of these conferences is customer engagement is growing increasingly important to maintaining clients and growing your business. While some older business owners shift to new age technology reluctantly, young people are growing with the advancements, and it’s shifting business dynamics. Young adults knowledgeable and skilled “will be able to write their tickets” if they continue to build their Web 2.0 expertise, Watson adds.

Growing in Africa
Investing in Africa also stood out as a possible trend or growth opportunity, too. Black Enterprise has long been a proponent for finding financial opportunity on the African continent.

This is not because it’s an African American-based publication, but because it makes good business sense. “Those who’ve invested in African stock markets are doing a little better,” said Rosa Whitaker, CEO of The Whittekar Group a consulting firm focused on development in Africa. “In capital markets the economic crisis hasn’t affected Africa because the economies are not directly interlinked,” she added. At the conference, panelists suggested researching emerging market funds or even small business opportunities.

The future of the world is Africa

The African Business Weblog is dedicated to contributing to the learning environment, diversity and global opportunities in African business, investing, media, internet marketing, workshops, conferences, stock markets, venture capital, tourism, blogs, web 2.0, africa SEO and other innovative business strategies for Africa.

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