Blogging Top Ranked Digital Marketing for 2009

Companies world-wide are cutting costs as well as looking for creative, high impact and accountable marketing. With concerns over the recession and its impact on marketing, online marketing recently ran a poll of the 17,000 subscribers at to discover their intentions for digital marketing tactics in 2009.

Poll respondents cast 1,559 votes for their top three digital marketing tactics (from a list of 45) for 200. Blogging, Twitter and Search Engine Optimization topped the list. Out of the top ten rated marketing tactics, six fell into the category of Social Media Marketing.

The actual question asked was, “What 3 digital marketing channels and tactics will you emphasize in 2009?” Here are the top ten tactics selected:

1) Blogging (34%)
2) Microblogging (Twitter) (29%)
3) Search engine optimization (28%)
4) Social network participation (Facebook, LinkedIn) (26%)
5) Email marketing (17%)
6) Social media monitoring & outreach (17%)
7) Pay per click (14%)
8) Blogger relations (12%)
9) Video marketing (10%)
10) Social media advertising (7%)

Corporate web sites didn’t rate in the top ten tactics. Does this mean the death of company web sites? Some companies are succumbing to the social media perspective to extremes, like the Skittles site which had been simplified to a page of search results from Twitter and then changed to their Facebook page. Others are adding social features to their company sites to complement existing messaging and functionality.

To get “ready”, companies need to develop a weblog strategy and get up to speed on both best and worst practices. Whether those methods of reaching and communicating with customers reconciles with existing marketing plans or not, African companies would do well to allocate resources to some level of ongoing testing and development of expertise in the social media space.

The future of the world is Africa

The African Business Weblog is dedicated to contributing to the learning environment, diversity and global opportunities in African business, investing, media, internet marketing, workshops, conferences, stock markets, venture capital, tourism, blogs, web 2.0, africa SEO and other innovative business strategies for Africa.

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