Home > Adansonia, Adansonia digitata, baobab food, Funtional Foods, prebiotic baobab, probiotic baobab > Functional Food Growth Slows by Karlene Lukovitz, Tuesday, May 26, 2009, 9:06 PM

Functional Food Growth Slows by Karlene Lukovitz, Tuesday, May 26, 2009, 9:06 PM


While many categories would have welcomed 6% growth last year, that represented a slowdown for functional foods, which grew by 8% in 2007.

U.S. sales of functional foods and beverages — defined as those that offer a health advantage beyond basic nutrition and employ this as a primary point of market positioning — rose from $26.9 billion in 2006 to $29 billion in ’07 to $30.7 billion last year, according to a new study from Packaged Facts (PF).

To some extent, the numbers reflect category maturation after an extended period of accelerated growth. Sales of the largest functional categories grew at a compound annual rate of 8% between 2003 and 2008 in retail outlets tracked by Information Resources Inc. (IRI), points out PF’s “Functional Foods and Beverages in the U.S.

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: